Become an Affiliate

We invite publishers, streamers, affiliates and marketing partners to join Lucky Elf’s affiliate programme. We work with a wide range of partners to drive regulated traffic, grow revenue and build lasting relationships. Our approach is straightforward and commercially focused - we provide the tools and support partners need to convert and retain players while keeping reporting clear and timely.

Programme purpose

Our affiliate programme exists to create mutually beneficial partnerships. We look to collaborate with partners who deliver quality traffic and comply with advertising standards in their markets. The programme is designed to reward long-term performance, encourage responsible promotion and support growth through transparent terms and measurable outcomes.

Partnership benefits

Partners receive a practical package of benefits aimed at improving conversion and retention. These include access to a dedicated partner portal, a direct point of contact for account management, and regular campaign updates. We focus on delivering reliable creatives, flexible landing pages and tailored offers so partners can match messaging to their audience.

Commission structure

We offer a range of commercial models to suit different partner types and traffic sources. Options include revenue share, cost-per-acquisition and hybrid arrangements - all are available subject to agreement and performance. Commission tiers and contract terms are flexible and reviewed periodically to reflect volume and quality of traffic. Exact rates are agreed during onboarding and are not shown on this page.

Tracking and reporting

Accurate tracking is a core part of the programme. Partners get access to a secure dashboard with campaign performance data, player activity and payment history. Reports are available in near real-time and can be exported for reconciliation. We aim for full transparency so partners can see precisely how referrals perform and how commissions are calculated.

Marketing tools and support

We provide a suite of creative assets and marketing materials to help partners promote effectively. This includes banners, landing pages and suggested messaging that complies with advertising rules. Our affiliate team is available to advise on optimisation, creative testing and audience targeting to improve conversion rates while ensuring compliance with local guidelines.

Long-term cooperation

We prioritise stable, long-term relationships. Successful partners benefit from periodic performance reviews, bespoke offers and priority consideration for new campaigns. We aim to be responsive, fair and flexible when it comes to contract renewals, payment scheduling and growth planning, so partners can scale with confidence.