User Privacy Policy

This Privacy Policy explains how Lucky Elf collects, uses and protects the personal information you provide when using our online casino services. We take your privacy seriously and set out below the types of data we process, how we use it, who we may share it with and the choices and rights you have under applicable UK data protection principles.

Types of data we collect

We collect information that is necessary to provide and improve our services. This includes personal data, technical data and transactional records gathered during account registration and play.

Personal data

Personal data may include your name, date of birth, contact details (email address, phone number), home address and identity documents provided for verification. We also keep account credentials and communication history when you contact customer support.

Technical data

We collect device and connection information such as IP address, browser type, device identifiers, operating system, and location data where permitted. This helps us maintain security, prevent fraud and optimise the site for different devices.

Transactional data

Transactional records include deposits, withdrawals, play history, bets and payment method details. We keep records of promotions you have accepted and any financial verifications required to comply with our legal obligations.

How we use your information

Your data is used to provide your account, process payments, manage identity checks, handle support requests and detect fraud. We also use aggregated or anonymised information to improve our services and for internal analysis. We will only use your personal data where we have a lawful basis to do so, such as contract performance, legal compliance or our legitimate business interests balanced against your rights.

Data protection and storage

We protect personal information using technical and organisational measures including encryption, access controls and secure servers. We retain data only for as long as necessary to fulfil the purposes set out in this policy, to meet legal or regulatory requirements, or to resolve disputes. Where third-party processors are used, we require appropriate safeguards to protect your information.

Cookies and tracking technologies

We use cookies and similar technologies to make the site work, remember your preferences and deliver tailored content. Some cookies are essential for account access and security, while others are used for analytics and marketing. You can manage cookie preferences via your browser and through our cookie settings on the site.

Information sharing and third parties

We may share personal data with service providers who help operate the site, payment processors, identity verification and anti-fraud partners, and where required by law with regulators or law enforcement. We do not sell your personal data. Any third party we engage is contractually required to protect your information and use it only for the purposes we specify.

Your rights

You have the right to request access to the personal data we hold about you, to correct inaccurate information, to request deletion in certain circumstances and to object to or restrict processing where allowed by law. You may also request portability of data you provided in a structured format.

Access, correction and deletion of data

To exercise your rights or to update your details, contact our privacy team at [email protected]. We will respond to requests in line with applicable data protection requirements and may ask for proof of identity before fulfilling requests to protect your account.

Privacy policy updates

We may update this policy from time to time to reflect changes in our practices or legal requirements. When significant changes occur we will notify you through the site or by email. Continued use of the service after changes means you accept the revised policy.